There are no consistent sizing guidelines between shoe brands and even occasionally within brands. We have found that we can pull two size 8's off our shelves and their internal measurements will be different.

To overcome this, at Magic Shoebox, we utilise the Plus12 measuring device - and we are the first company in Australia to do so. The advantage with this measuring system is that we determine the length of the foot, adding 12mm of growth room, and then we use the Plus12 to also measure INSIDE the shoe. We want the measurements to correspond.

We do not have to feel around the toes as in traditinal sizing - we know it fits because we can measure!